Privacy policy
Last updated: April 1, 2026
This Privacy Policy describes how Herdmate (“Herdmate”, the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from herdmate.com, or otherwise communicate with us in connection with the Site or our services (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that your personal information will be collected, used, and disclosed as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, operational requirements, legal obligations, or regulatory developments. When we do, we will post the updated Privacy Policy on this page and revise the “Last updated” date above.
Your continued use of the Services after any updates are posted constitutes your acceptance of the revised Privacy Policy, to the extent permitted by law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The personal information we collect depends on how you use our Services.
Information You Provide Directly to Us
You may provide us with personal information directly, including:
- Contact details, such as your name, email address, phone number, and mailing address
- Order information, such as billing address, shipping address, order history, and purchase details
- Account information, such as login credentials and account preferences
- Customer service communications, such as messages you send to us by email, forms, or other support channels
- Newsletter or marketing preferences, if you choose to subscribe to our communications
You may choose not to provide certain information, but doing so may limit your ability to use certain features of the Services.
Information Collected Automatically
When you visit or interact with our Site, we may automatically collect certain information about your device and usage of the Services, including:
- IP address
- browser type
- device type
- operating system
- referring URLs
- pages viewed
- time spent on pages
- general interaction with the Site
We may collect this information using cookies, pixels, analytics tools, and similar technologies.
Information We Receive from Third Parties
We may also receive information from third parties that help us operate our business and provide our Services, such as:
- payment processors
- website hosting and ecommerce service providers
- shipping and fulfillment partners
- analytics providers
- fraud prevention and security providers
- marketing and advertising partners
Any personal information we receive from third parties will be handled in accordance with this Privacy Policy.
How We Use Your Personal Information
To Provide Products and Services
We use your personal information to process transactions, fulfill orders, ship products, manage returns and exchanges, maintain your account, and provide customer support.
To Communicate with You
We may use your information to send you transactional messages, account updates, order confirmations, shipping notifications, and customer service communications.
For Marketing and Promotional Purposes
Where permitted by law, we may send you marketing communications about new launches, collections, private access, events, or other updates from Herdmate. You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
To Improve Our Services
We use personal information and usage data to better understand how visitors use our Site, improve our offerings, enhance website functionality, and refine the customer experience.
For Security and Fraud Prevention
We may use your personal information to detect, investigate, prevent, and respond to fraud, unauthorized transactions, security incidents, or other harmful or illegal activity.
To Comply with Legal Obligations
We may use and retain personal information as necessary to comply with applicable laws, regulations, tax obligations, legal processes, and enforcement requests.
Cookies and Similar Technologies
Like many ecommerce websites, we use cookies and similar technologies to operate and improve our Site, remember your preferences, analyze website traffic, and support marketing efforts.
These technologies may help us:
- keep the Site functioning properly
- remember your preferences and shopping activity
- understand how customers interact with our Site
- personalize your browsing experience
- measure the performance of advertising and campaigns
Most browsers accept cookies automatically, but you can usually modify your browser settings to decline or remove cookies. Please note that blocking cookies may affect the functionality of the Site and certain features may not work properly.
Where required by applicable law, we will honor relevant privacy choices and consent preferences relating to cookies and similar tracking technologies.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
Service Providers
We may share information with vendors and service providers who perform services on our behalf, such as:
- payment processing
- order fulfillment
- shipping and delivery
- customer support
- website hosting
- analytics
- fraud prevention
- email and marketing services
Business and Marketing Partners
We may share certain information with business and marketing partners to help us advertise, measure campaigns, and reach customers who may be interested in our products, subject to applicable law.
At Your Direction or With Your Consent
We may disclose your information when you direct us to do so, request a service that requires disclosure, or otherwise consent to the sharing.
Legal and Business Reasons
We may disclose your information if required by law or if we believe such action is necessary to:
- comply with legal obligations
- respond to lawful requests
- enforce our Terms of Service
- protect our rights, property, customers, or business
- investigate fraud or security issues
- facilitate a business transaction such as a merger, acquisition, restructuring, or sale of assets
User-Generated Content
If you submit product reviews, comments, or other content to public areas of the Site or our Services, that information may be visible to others. We are not responsible for how others use information you choose to make public.
Please avoid sharing sensitive personal information in public reviews or submissions.
Third-Party Links
Our Site may contain links to third-party websites, platforms, or services that are not operated or controlled by Herdmate. We are not responsible for the privacy, security, or content of such third-party websites. We encourage you to review their privacy policies before providing any information.
Children’s Privacy
Our Services are not directed to children, and we do not knowingly collect personal information directly from children. If you believe that a child has provided personal information to us, please contact us and we will take appropriate steps to review and, where applicable, delete the information.
Security and Retention
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no security measure is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary to:
- provide the Services
- maintain records of transactions
- comply with legal, tax, accounting, and regulatory obligations
- resolve disputes
- enforce our agreements
- protect our business
How long we retain information depends on the nature of the information and the reason it was collected.
International Users
Your personal information may be processed, stored, or accessed in countries other than the one in which you live. These countries may have data protection laws that differ from those in your jurisdiction.
Where required by law, we will use appropriate safeguards for international transfers of personal information.
Your Rights
Depending on where you live, you may have certain rights regarding your personal information, subject to applicable law. These may include the right to:
- access the personal information we hold about you
- request correction of inaccurate information
- request deletion of your personal information
- request a copy of your personal information
- object to or restrict certain processing
- withdraw consent where processing is based on consent
- opt out of marketing communications
- appeal a decision we make regarding your privacy request, where applicable
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request.
We will not discriminate against you for exercising any rights available to you under applicable privacy law.
Marketing Communications
If you subscribe to marketing communications, we may send you emails about new collections, product launches, private access, editorial content, or brand updates. You may opt out at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Even if you opt out of marketing emails, we may still send you transactional or service-related communications, such as order confirmations or shipping updates.
Complaints
If you have questions or concerns about how we handle your personal information, please contact us using the contact details below. If you are not satisfied with our response, you may have the right to lodge a complaint with the privacy or data protection authority in your jurisdiction.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your rights, please contact us at:
- Email: support@herdmate.com
- Website: herdmate.com